Electronic library

How Technology is Changing the Publishing Industry

I hurried into the local department store to grab1 exam 70-483 dumps some last minute Chirsmas gifts. I looked at all the people and grumbled2 to myself. I would be in here forever and I Examtestview Examtestview just had so much to do. Chirsmas was beginning to become such a drag. I kinda wished that I could Tpexam just sleep through Chirsmas. But I hurried the best I Examtestview could through all the people to the toy department. Once again I kind of mumbled3 to myself at the prices of all these toys, and wondered if the ADM-201 certification grandkids would even exam 70-483 dumps play 300-135 tshoot pdf whit4 Tpexam them. I found Tpexam myself in the doll aisle5. Out of the corner of my eye I exam 70-483 dumps saw a little boy about 5 holding a 300-135 tshoot pdf lovely doll.He kept touching6 her Examtestview hair and he held her so ADM-201 certification gently. I could not seem to 70-486 study guide Tpexam help myself. I Examtestview just kept loking 300-135 tshoot pdf 1Z0-133 exam over at 1Z0-133 exam the little 70-486 study guide boy and 1Z0-133 exam wondered who the doll was for. I watched him turn to a 70-486 study guide 1Z0-133 exam woman and he called his aunt by name 70-486 study guide Examtestview and said, “Are you sure I 1Z0-133 exam don’t have enough money?” She replied a bit impatiently, “You know that you don’t have enough money for it.” The aunt told 1Z0-133 exam the little boy not to go anywhere that she had to go and get some other things and would be back 1Z0-133 exam ADM-201 certification in a few minutes. And then 70-486 study guide she 70-486 study guide 300-135 tshoot pdf left ADM-201 certification Examtestview the Tpexam Tpexam ADM-201 certification aisle. The boy continued to hold the doll. 1Z0-133 exam After a bit I asked the boy who the doll was Tpexam for. 70-486 study guide He said, “It is the doll my sister wanted so badly for Chirsmas. She just knew that Santa would bring it. “I exam 70-483 dumps told him that maybe Santa was going to bring it exam 70-483 dumps . He said, 1Z0-133 exam “No, 70-486 study guide Santa can’t go where my sister is…. I have to give the doll to my Mama to take to her. “I asked him where his siter was. He looked at me with 300-135 tshoot pdf the saddest 300-135 tshoot pdf eyes and said, “She was gone to be with Jesus. ADM-201 certification

My Daddy says that Mamma is Tpexam going 70-486 study guide to have to go be with Tpexam her.” My heart nearly stopped beating. Then the 70-486 study guide Examtestview boy looked at me again and said, “I told my 1Z0-133 exam 300-135 tshoot pdf ADM-201 certification Daddy to 300-135 tshoot pdf tell my Mama not to go yet. I told him to tell her to wait 300-135 tshoot pdf till I got back from the store.” Then 1Z0-133 exam he asked me if i wanted to see his picture. I told him I’d love to. He pulled out some picture he’d had taken at the front of the store. He said, “I want my Mama to take Examtestview this with Tpexam her so the dosen’t ever forget me. I love my Mama so very much and I wish she dind not have to leave me.But Daddy says she will need to be 1Z0-133 exam with my sister.” 300-135 tshoot pdf I saw that the little boy had lowered 300-135 tshoot pdf his head and had grown Tpexam so qiuet. While he was not looking I reached into my purse Tpexam and pilled out 1Z0-133 exam a handful of ADM-201 certification bills. I asked the little exam 70-483 dumps boy, 300-135 tshoot pdf “Shall we count ADM-201 certification that miney one more exam 70-483 dumps time?” Examtestview He grew excited and said, “Yes,I just know it has Examtestview exam 70-483 dumps to be enough.” So I slipped my money 300-135 tshoot pdf exam 70-483 dumps in with his and we began to count it exam 70-483 dumps . Of course it was plenty for the doll. He softly said, Examtestview “Thank you 70-486 study guide Jesus for giving me enough money.” Then the boy exam 70-483 dumps said, “I just exam 70-483 dumps Tpexam asked 1Z0-133 exam Jesus to give me enough money to buy this 300-135 tshoot pdf doll so Mama can take 70-486 study guide it with her to give my sister. And he heard 300-135 tshoot pdf my prayer. I Tpexam wanted to ask him give for enough to buy ADM-201 certification ADM-201 certification my Mama a Tpexam white rose, but I didn’t ask 1Z0-133 exam him, but he gave me enough to buy the doll ADM-201 certification and a rose for my Mama. She loves white 1Z0-133 exam rose so much. “In a few minutes the exam 70-483 dumps aunt came back and I wheeled my cart away. I could not keep Examtestview from thinking about the little boy as I finished my shoppong ADM-201 certification in a ttally different spirit than Examtestview when I had started. And 70-486 study guide I kept remembering a story I had seen in the newspaper several days 70-486 study guide earlier about a drunk driver hitting a car and killing7 a little girl and the Mother was in serious condition. The family was deciding on whether to exam 70-483 dumps remove exam 70-483 dumps the life support. Now surely this little boy did not belong with that story.Two Tpexam days later I read in Examtestview the paper where the family had disconnected the life support 70-486 study guide and the young woman had died. I could not forget the little ADM-201 certification boy and just kept Examtestview wondering if the 70-486 study guide two were somehow connected. Later that day, I could not help myself and I went out and bought aome white roses and took them to the funeral home where the yough 300-135 tshoot pdf woman was exam 70-483 dumps .And there she ADM-201 certification ADM-201 certification was holding a lovely white rose, the beautiful doll, and the picture of the little boy in the store. I left there in tears, thier life changed forever. The love that little boy had for his little sisiter and his mother was overwhel. And in a split8 second a drunk driver had ripped9 the life of that little boy to pieces.

Publishing is in constant change.  Since the birth of modern publishing in the 19th century, the rise of e-books has led to a decrease in physical book sales; publishers have had to adjust their business strategies in order to stay afloat.

The publishing industry, like most, was heavily impacted by the financial crisis in 2008, and has not been the same since.  Publishing companies downsized, crumbled, or merged together.  Twenty years ago, there were three dozen “major publishers,” while today there are a “Big Five:” Hachette Book Group, HarperCollins, Macmillan Publishers, Penguin Random House, Simon and Schuster.

In 2007 the Amazon Kindle was released.  Two years later, Borders closed in the United States.  Publishers took this as a wake-up call.  The industry was drastically changing, and publishers would have to find new ways to generate revenue to keep the business running.

Today, with the proliferation of smartphones, everyone has access to a whole library in their pocket.  People can read their favorite books at anytime, anywhere.  As a result, publishers are now focusing a great portion of their energy on e-books.  Many physical books today even include reminders that they are also available digitally.

E-books open a whole new door of opportunity for publishers.  With e-books, publishers reach a new audience.  Many classics have been converted into e-books, making them more attractive for a younger audience, and the cost of producing digital books is cheaper than the physical counterparts.  This means e-books cost less for consumers, and in turn readers often buy more books.

The problem publishers now face is being able to generate sufficient revenue through e-books sales.  Many people expect the internet to be free and therefore it is difficult for publishers to get consumers to pay for their books and protect their intellectual property.

Another big change in publishing, resulting from the rise of technology, is self-publishing.  Self-publishing has been a method of publishing for years but has only recently taken off.  This method that once only yielded poor, unprofessional books, has risen through the charts with quality that is indistinguishable from traditionally published books.  In fact, the Oscar-nominated film The Martian was based off a self-published book by Andy Weir.

In the past, people would write stories and keep them private. Today, it is easy to publish anything yourself quickly and with great quality.  Self-publishing has many benefits.  With self-publishing, authors exert all the control over the book.  When signing with a publishing company, the author gives away his/her control of the book to the publisher in exchange for an advance and royalties.  However, this also means that the author bears the financial risk of the whole enterprise.  When self-publishing, the cover, editing, copywriting, and release of the book all become the responsibility of the author.

It is important for self-publishers to make sure they do not release a low-quality book, for this will hurt their reputation.  Writers, editors, proofreaders, etc. were once only accessible through publishing companies.  Now many of these professionals are readily-accessible as freelancers and can be of great service to self-publishers.

According to advocacy website Author Earnings, independent authors are now earning more from e-books than authors who are handled by publishing companies.  Big name authors, such as Stephen King, have realized that they can bypass a publisher and go directly to Amazon, where they receive more of a revenue for their work.  Kindle Direct Publishing can even give authors up to 70% of the purchase price, while allowing them to retain copyright and a non-exclusive deal.

Though there are many benefits to self-publishing, many still go the route of traditional publishing.  When signing with a traditional publisher, the author surrenders his/her creative and content control of the book.  However, there are many benefits to traditional publishing.  When signing with a publisher, an author will receive an advance.  This assures the author that he will receive monetary compensation even if his/her book fails.  Books from a publishing company also have greater access to mainstream media.  The only people who still look at the publisher as a source of credibility are journalists, who in turn will review and bring attention to the book.

Getting a book published by a publishing company is a big process, often taking 2 to 3 years.  Plus, if the author does not have an existing audience, it is nearly impossible to get a deal with a publishing company.  Book Agent Byrd Leavell says “Publishers aren’t buying anything that doesn’t come with a built-in audience that will buy it. They don’t take risks anymore, they don’t gamble on authors, they only want sure things. I won’t even take an author out unless they have an audience they can guarantee 10k pre-sales to.”

Building an audience has never been more important.  With the internet, readers want and expect to be in communication with their favorite authors.  Many authors today have Facebook groups, Twitter accounts, and e-mail chains.  There are many different outlets available for authors to build an audience, so it is vital they take advantage.  It is impossible to write for everyone, so finding a niche audience is very important for an author.

Publishing companies have implemented the use of data and analytics into their decision- making process, identifying reading trends every year to find out which genres, titles, etc. generated the most sales.  Social trends are fast-paced and always changing, making it important for publishers to jump on them while they’re still popular.

Audiobooks are another driving force in the publishing business, especially with the ubiquity of smartphones, audiobooks have risen in popularity. Audiobook sales in the U.S. rose by 31% from 2015 to 2016.  Audiobooks do not replace reading, but instead allow people to explore books that they otherwise would not have time for.  People often listen to audiobooks while performing menial tasks such as cleaning, driving, etc.  People also finish more books when listening to them instead of reading, leading them to purchase more as well.

The publishing industry has been turned upside down by the rise of technology in recent years.  Though, what will never change about publishing is the necessity of telling a good story.